Swan announces alliance with PDC
McCoy Premier League of darts is approaching close and with days nearing, the excitement of the event is increasing unprecedentedly.
In the midst of all this excitement Swan has announced to, once again, form an alliance of sponsorship with the PDC for conducting the event.
Rampantly emerging as the most valued and prestigious filter and rolling paper of the country, the brand has lived up to the expectation of sponsoring two prominent darts event in quick succession.
With the help of McCoy Premier League and Ladbrokes Darts Championship, the brand has further enhanced its reputation in mainstream sports.
In addition to this, Swan will provide other facilities, such as programming, advertising and sampling rights.
These facilities will further play a much profound role in strengthening Swan’s brand image, especially in its organising of darts related events.
According to Mark Alldred, Republic Technologies UK Limited's Marketing Manager, "This is a massive brand profiling opportunity. We are delighted to be aligning Swan with Britain's highest profile and most popular indoor sporting tournament”.
In addition to this, he also said that all these promotional tools and their subsequent application will help in better management of the brand.
Furthermore, this will also help in the promotion of darts on the whole. The recognition and importance Swan has provided for the encouragement of darts in Britain has been appreciated by PDC Chairman Barry Hearn.
He said, "We thank Swan for their support of the McCoy's Premier League Darts and Ladbrokes World Darts Championship. “These are the two biggest tournaments in the PDC's calendar and will be a fantastic opportunity for Swan to showcase their brand".
According to pundits, the entry of a number of sponsorships in darts event will further play a pivotal role in the beautification of the game on the whole.
It will further encourage greater prize money for each event. This will also impact the entry of new and talented players in the times to come.
It is also important to mention here that Swan and its venture of sponsorship are nothing new. The company has earlier sponsored the Swan Yamaha team in the 2012 MCE Insurance British Superbike Championship.