Japan Consortium secures rights for Sochi 2014 Olympic Winter Games and Rio de Janeiro 2016 Olympiad
The Japan Consortium has been given the honour to broadcast the Sochi 2014 Olympic Winter Games that will be taking place in Russia as well as the Rio de Janeiro 2016 Olympiad that will be hosted in the city of Brazil.
The allotment of the broadcast rights to the Japan Consortium was made by the International Olympic Committee (IOC).
The president of the IOC, Jacques Rogge, commented on the matter in the following manner, “We are delighted to continue our long-term relationship with the Japan Consortium. Japan is an important Olympic nation with a long Olympic history, and the Japan
Consortium has been responsible for providing great coverage of the Olympic Games. The Japan Consortium has demonstrated a strong commitment to the Olympic Movement.”
The amount of leverage that the Japan consortium will be having over the two Olympic Games after the London 2012 Olympics is huge. This is because the consortium has ownership over a wide range of media that includes the NHK or more commonly called as the
Japan Broadcasting Corporation. Not only that, the National Association of Commercial Broadcasters of Japan also forms part of the Japan Consortium.
The ownership of the NHK as well as the NACBP makes Japan consortium a powerful source that can deliver the Olympic Games to the international as well as the national audiences effectively.
Furthermore, the consortium has access to various mediums of transmission that make the job of reaching the maximum number of people all the more easy. Platforms such as free-to-air television, subscription television, internet and mobile are available for
use to the consortium.
The Olympic Games is the biggest international sporting event that is held in the world presently. The Olympics are held every two years and features various kinds of both men’s as well as women’s sports.
The city to host the Olympic Games is decided after various potential cities make a bid to stage the Games in their country. The officials of the IOC ponder the bids made and after a voting session that may take one or more rounds, the host city for the
Games is selected.